California Notice

ADDITIONAL INFORMATION US STATES

Depending on where you reside, there are additional disclosures and certain additional rights regarding your personal information, as described below. The rights available to you will depend on the laws of where you live.

Certain disclosures of information that we make to third parties or purposes for which we use information we receive from third parties constitute the “sale” of your personal information, “sharing” of your personal information (for “cross-context behavioral advertising” purposes), or “processing” of your personal information for purposes of “targeted advertising” under applicable laws. For instance, some of our brands disclose certain device identifiers and advertising identifiers associated with your mobile or connected device to advertising partners. Those partners use and share those identifiers to show you advertisements that are targeted to your interests on third-party sites and services. We also receive information from third parties, which we use to help inform which ads to show you on the Paramount Services.

Where a brand does this or otherwise “sells” your personal information, we will give you the opportunity to opt out by clicking the “Your Privacy Choices” link on the footer of the relevant website, or in the settings menu of the relevant mobile or online application, or other service.

The following types of personal information may be processed for purposes of targeted advertising, and may have been “shared” or “sold” in the 12-month period prior to the last modified date of the privacy policy:

Registration Information and Online Identifiers: Names and aliases; email address; IP address; unique identifiers
Commercial information: Information about transactions or content choices made on or in connection with the Paramount Services
Online Activities and Preferences: Information related to your preferences, attitudes, online behaviors, demographics, product and ad choices, and preferences
Location data: Information related to your location, including your IP address
Social Media Information: Social media statuses and updates, pictures, and references to your online presence

Each category of personal information listed above is “shared” with or “sold” to the following third parties to help us target and deliver personalized ads to you on the Paramount Services and Third-Party Services as described in this policy:

Business partners (e.g., marketing companies, sponsors working with us on co-branded promotions)
Advertisers and other advertising partners (e.g., agencies, publishers, and advertising networks)
Social media companies
Parties to a corporate transaction (e.g., if we are involved in the purchase, sale, lease, or other acquisition of our systems containing personal information)

We do not have actual knowledge that we “sell” or “share” personal information of individuals under the age of 16.

Do Not Track. Our websites and apps are not designed to respond to “do not track” requests from browsers.

DEIDENTIFIED INFORMATION

To the extent we process deidentified information, we will maintain and use the information in deidentified form and will not attempt to reidentify the information unless permitted by applicable law.

SENSITIVE PERSONAL INFORMATION

In the U.S., there may be instances where we process information that is considered “sensitive personal information”. We use sensitive personal information only when permitted by applicable laws (such as race/ethnicity, precise location information, and your account/password) – specifically, to provide you with the Paramount Services, to perform analytics on the Paramount Services, to serve you targeted advertising, and to comply with our legal obligations.

YOUR U.S. PRIVACY RIGHTS

In addition to the rights described in the Your Choices, Rights, and Controls section of this Privacy Policy, you also have the following rights:

Opt out of Sale/Sharing/Targeted Advertising. You have the right to opt out of the processing of your personal information for purposes of targeted advertising, and the sale or sharing (for cross-context behavioral advertising purposes) of your personal information. Note that if you submit an opt-out request, you will still see ads on our services, though they might be less relevant to you. These ads may be based on historical information or information “shared” or “sold” by other sources. Please note that, when you use these tools on our services, you may need to renew your choices each time you clear your cookies or use a new browser or device. You may also need to make this choice separately for some of our services. You also can update your browser settings to make certain choices about third-party cookies.
Non-discrimination. We will not discriminate against you based on your exercise of any of the rights described above.
Appeal. If you have any unresolved privacy concerns that we have not addressed satisfactorily after contacting us, you may have the right to appeal our decision by responding directly in your request or by opening a new request and selecting ‘General Privacy Request’ and indicating that you are appealing our response to your previous request.

Where it is applicable, you or your authorized agent may submit a request to exercise any of the above rights by visiting our Privacy Rights Center or by calling us at (888) 841-3343. To opt out of the sale or sharing of your personal information, or our processing of your personal information for purposes of targeted advertising, click on the Your Privacy Choices link in the footer of the relevant websites or in the settings menu of the relevant mobile or online applications. Note that your choice to opt out may be device- or browser-specific and you may need to manage your preferences for each device or browser you use depending on how you access our Services and from what location. You may also need to make this choice separately on different Paramount Services.

Where it is required, if you have enabled the Global Privacy Control signal, we will treat this as a request to opt out of “sales”, “sharing” and “targeted advertising” for device information. Note that we do not associate your browser or device information with your name, email address, and other direct identifiers. If you would like to opt out of the use of this information for “sales”, “sharing” and “targeted advertising”, please visit our Privacy Rights Center linked above. For more information about how to use the Global Privacy Control signal, please see here.

NOTICE OF COLLECTION FOR CALIFORNIA CONSUMERS

Categories of information we collect

Details on the information we may have collected about you during the 12-month period prior to the last modified date of the privacy policy, and the sources of that information, are located in the "Information We Collect About You", section of this Privacy Policy.

Retention. Details on how long we retain your information can be found in the "Retention" section.

Our business purposes

We may use your personal information for the purposes described in “How We Use Your Information & Why” and for the following business purposes:

Providing you with access to Paramount Services
Analyzing the Paramount Services
Improving the Paramount Services
Personalized advertising and marketing
Managing safety and security
Legal obligations and permissions

“Shine the Light” and “Eraser” Laws. Residents of the State of California may request a list of all third parties to whom we have disclosed certain information during the preceding year for those third parties’ direct marketing purposes.

If you are a California resident under the age of 18 and a registered user of a service where this policy is posted, you may request removal of content or information you have publicly posted. Please be aware that such a request does not ensure complete removal from the internet of the content or information you posted, and there may be circumstances in which the law does not require or allow removal. For all requests under the “Shine the Light” or “Eraser” law, please visit our Privacy Rights Center and complete the form relevant to your relationship with Paramount and select California as your state. We will only accept requests to exercise these rights through this mechanism.

CCPA METRICS: CAN BE VIEWED HERE.